CHUPA CHUPS
CREATIVE STRATEGY
In collaboration with Leticia Graça,
Jessica Fehr, Jessica Pacht
April 2023
In this project, I had the opportunity to participate in all stages of the process, with a particular focus on creating visuals.Jessica Fehr, Jessica Pacht
April 2023
This fictional project involved developing an advertising campaign for Chupa Chups across multiple communication channels, including a poster. The campaign’s objective was to inform and raise awareness among consumers about the launch of a new, additive-free Chupa Chups product.
01 CONCEPT
Our concept revolves around a simple, universal action that everyone does when enjoying a Chupa Chups lollipop:
Our concept revolves around a simple, universal action that everyone does when enjoying a Chupa Chups lollipop:
THE NOISE
This concept is explored in various creative ways, emphasizing that while the world changes, Chupa Chups remains the same classic treat it’s always been.
This concept is explored in various creative ways, emphasizing that while the world changes, Chupa Chups remains the same classic treat it’s always been.
02 INSIGHT
"People often think that a product without additives won’t be the same as the original."
03 PROPOSITION
A lollipop that’s just as delicious, just as loved, but now more natural and better for your health.
04 TAGLINE
"The sound of taste without additives."
"People often think that a product without additives won’t be the same as the original."
03 PROPOSITION
A lollipop that’s just as delicious, just as loved, but now more natural and better for your health.
04 TAGLINE
"The sound of taste without additives."
05 PRINT
For the visual, we decided to illustrate a blooming flower to emphasize the natural aspect of the campaign. This visual can be used as a banner showing the flower's progression, as a series of three separate posters, or as a digital display. The campaign’s art direction aligns with the brand’s signature style, incorporating a Pop Art vibe.
For the visual, we decided to illustrate a blooming flower to emphasize the natural aspect of the campaign. This visual can be used as a banner showing the flower's progression, as a series of three separate posters, or as a digital display. The campaign’s art direction aligns with the brand’s signature style, incorporating a Pop Art vibe.
