nuudje
ART DIRECTION
In collaboration with Julian Aguilar and Leticia GraçaMay 2024
Nuudje is a web application that reimagines household chores by transforming them into fun, competitive duels among friends, roommates, or family members. With a system of challenges and rewards, Nuudje makes everyday tasks more engaging and motivating. Users can create custom challenges that consist of various tasks, allowing them to set up friendly competitions with their close ones. A reward is chosen at the start, and the first person to accumulate the most points takes the prize. Designed to bring a playful twist to routines, Nuudje is perfect for roommates, families with children, friends on vacation, or even colleagues looking to make office chores like “dishwashing duty” a bit more exciting. After all, a little friendly competition can make even the most mundane tasks enjoyable!
To drive Nuudje’s launch, an ambitious social media campaign on platforms like Instagram and Facebook will target a range of users, from young roommates and families with children to vacationing friends and companies wanting to enhance team spirit. Central to this strategy is a word-of-mouth approach, supported by the distribution of digital and physical stickers to boost user engagement and sharing. By leveraging this strategy, Nuudje aims to build a vibrant community that celebrates the joy of tackling tasks together, reinforcing social bonds and infusing daily routines with a sense of fun. Through its engaging and interactive features, Nuudje not only simplifies chore management but creates an entirely new way for users to connect, collaborate, and compete with one another in a positive and enjoyable atmosphere.
To drive Nuudje’s launch, an ambitious social media campaign on platforms like Instagram and Facebook will target a range of users, from young roommates and families with children to vacationing friends and companies wanting to enhance team spirit. Central to this strategy is a word-of-mouth approach, supported by the distribution of digital and physical stickers to boost user engagement and sharing. By leveraging this strategy, Nuudje aims to build a vibrant community that celebrates the joy of tackling tasks together, reinforcing social bonds and infusing daily routines with a sense of fun. Through its engaging and interactive features, Nuudje not only simplifies chore management but creates an entirely new way for users to connect, collaborate, and compete with one another in a positive and enjoyable atmosphere.