ART DIRECTION

In collaboration with Julian Aguilar
October 2024

Oxir is a fictional premium essential oils brand created to offer high-quality, accessible solutions for stress, sleep, and focus. Inspired by the Latin words for oil and elixir, its essence lies in “an elixir for every moment,” presenting essential oils as approachable remedies tailored to daily life. Our team shaped every detail, from brand identity and packaging to 3D motion design, storytelling, and communication, all with an elegant, calming aesthetic.

To introduce the brand, we developed Memento, an immersive sensory campaign featuring domes in high-traffic urban spaces, combining 360° visuals, ambient sound, and delicate scents. A discreet teaser phase built intrigue through minimal visuals and coded messages, leading to a multi-channel reveal supported by press, influencers, and social media. The result was a complete, memorable brand experience that blends design, emotion, and storytelling to make wellness both tangible and engaging.