ART DIRECTION
In collaboration with Julian Aguilar
October 2024
Oxir is a fictional premium essential oils brand crafted to offer high-quality, accessible products for consumers seeking natural solutions to modern-day stress, sleep issues, and focus challenges. With a name inspired by Latin words for "oil" and "elixir," Oxir’s essence embodies the idea of "an elixir for every moment," presenting essential oils as approachable, effective remedies tailored to specific life situations. This project aimed to reimagine essential oils not just as products but as experiences that elevate everyday well-being.
Our team managed every aspect of Oxir's development, from initial concept and brand identity to 3D motion design, storytelling, and a strategic communication plan. Each detail was designed to enhance Oxir’s connection with its audience. To bring Oxir's essence to life, we crafted “Memento,” an immersive campaign that utilized sensory domes placed in high-traffic urban areas. These domes, outfitted with 360° LED screens, ambient sounds, and delicate scents, invited visitors to journey through themes of tension, restlessness, and concentration, ultimately transforming these sensations into moments of relaxation, clarity, and focus. This sensory experience allowed consumers to engage physically and emotionally with Oxir’s offerings, embodying the brand’s mission to help people navigate stress through natural, accessible solutions.
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A well-timed pre-launch phase generated intrigue and anticipation through social media teasers, digital ads, and outdoor signage in public spaces. These teasers used minimalistic visuals, countdowns, and coded messages to spark curiosity while encouraging consumer interaction. The campaign culminated on launch day, when a carefully orchestrated reveal across media channels, supported by press releases, influencer collaborations, and extensive social media engagement, unveiled Oxir’s sensory experience. By combining mystery with discovery, the reveal aimed to create lasting interest and involvement in the brand.
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Oxir’s aesthetic and communication style convey elegance and calm. From minimalist packaging to immersive digital content, each touchpoint was thoughtfully designed to align with the brand’s message of simplicity, authenticity, and natural relief. Our communication journey guided consumers from mystery to revelation, using gentle tones and calming visuals to convey a clear, inviting narrative. This progression from enigmatic teasers to immersive experiences mirrored Oxir’s promise of transforming stress into serenity.
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Overall, this project showcases a multi-channel approach to wellness branding, emphasizing the power of storytelling, sensory engagement, and thoughtful product design. Through a cohesive blend of concept development, creative design, and strategic communication, we created a fictional yet fully realized Oxir brand experience that serves as a model of innovation in the wellness market.
A well-timed pre-launch phase generated intrigue and anticipation through social media teasers, digital ads, and outdoor signage in public spaces. These teasers used minimalistic visuals, countdowns, and coded messages to spark curiosity while encouraging consumer interaction. The campaign culminated on launch day, when a carefully orchestrated reveal across media channels, supported by press releases, influencer collaborations, and extensive social media engagement, unveiled Oxir’s sensory experience. By combining mystery with discovery, the reveal aimed to create lasting interest and involvement in the brand.
Oxir’s aesthetic and communication style convey elegance and calm. From minimalist packaging to immersive digital content, each touchpoint was thoughtfully designed to align with the brand’s message of simplicity, authenticity, and natural relief. Our communication journey guided consumers from mystery to revelation, using gentle tones and calming visuals to convey a clear, inviting narrative. This progression from enigmatic teasers to immersive experiences mirrored Oxir’s promise of transforming stress into serenity.
Overall, this project showcases a multi-channel approach to wellness branding, emphasizing the power of storytelling, sensory engagement, and thoughtful product design. Through a cohesive blend of concept development, creative design, and strategic communication, we created a fictional yet fully realized Oxir brand experience that serves as a model of innovation in the wellness market.
