Théâtricul
GRAPHIC DESIGN
June 2023
Théâtricul is a visual identity project for a theater that offers an engaging range of performances, creating a brand experience inspired by the interplay of light and shadow. Using subtle color gradients, Théâtricul’s visual language captures the theater’s unique atmosphere, inviting audiences into a world that blends elegance and intensity.
A standout element of the brand is its innovative business card. On the front, only the word "Théâtricul" appears, while the back reveals the full logo through a projected shadow. When held up to sunlight, this shadow effect brings the logo to life, transforming the card into an interactive experience. This thoughtful design reflects the theater's creative spirit, elevating a simple object into a moment of discovery and engagement.
Through this cohesive visual identity, Théâtricul draws audiences into a compelling universe where design and performance intersect, making each interaction with the brand a memorable and imaginative experience.
In addition, a series of Instagram posts has been carefully crafted to showcase Théâtricul’s upcoming programs, offering audiences a first glimpse into the theater’s unique approach to performance. Through visually engaging posts, followers are invited to dive into Théâtricul’s feed to experience how the theater redefines the art of spectacle. By staying connected, audiences can keep up with the latest news, exclusive updates, and upcoming events, making each announcement a part of the immersive Théâtricul journey.
To deepen this experience, Théâtricul offers a selection of thoughtfully designed merchandise, including tote bags, t-shirts, and a custom ticket stamp, which can be used on entry tickets as a distinctive keepsake. These items allow fans to take a piece of Théâtricul with them, transforming everyday objects into reminders of their connection to the theater’s artistic universe. Through these branded items, audiences gain a tangible way to celebrate and carry forward the spirit of Théâtricul’s creativity and innovation.
To deepen this experience, Théâtricul offers a selection of thoughtfully designed merchandise, including tote bags, t-shirts, and a custom ticket stamp, which can be used on entry tickets as a distinctive keepsake. These items allow fans to take a piece of Théâtricul with them, transforming everyday objects into reminders of their connection to the theater’s artistic universe. Through these branded items, audiences gain a tangible way to celebrate and carry forward the spirit of Théâtricul’s creativity and innovation.
