GRAPHIC DESIGN
February 2023
WANDERLUST is a project dedicated to developing a distinctive visual identity for a hotel inspired by themes of light and movement. The branding concept captures the elegance of motion through design elements that convey both simplicity and fluidity.
The logo is crafted using spaced vertical black bars, which create an illusion of movement and rhythm when applied to printed materials like business cards. This design approach is consistently integrated across the hotel's branding, extending to room signage with a dual-sided door hanger featuring “PLEASE DO NOT DISTURB” on one side and “PLEASE MAKE UP THE ROOM” on the other. This reinforces a cohesive, interactive visual language throughout the guest experience.
Additionally, I created high-quality 3D renderings to showcase the visual identity within the hotel setting, emphasizing the signage, room numbers, and other branded elements. These renderings bring the concept to life, highlighting how the visual identity enhances the hotel’s modern aesthetic and engages guests through thoughtful design.
The logo is crafted using spaced vertical black bars, which create an illusion of movement and rhythm when applied to printed materials like business cards. This design approach is consistently integrated across the hotel's branding, extending to room signage with a dual-sided door hanger featuring “PLEASE DO NOT DISTURB” on one side and “PLEASE MAKE UP THE ROOM” on the other. This reinforces a cohesive, interactive visual language throughout the guest experience.
Additionally, I created high-quality 3D renderings to showcase the visual identity within the hotel setting, emphasizing the signage, room numbers, and other branded elements. These renderings bring the concept to life, highlighting how the visual identity enhances the hotel’s modern aesthetic and engages guests through thoughtful design.
