https://sylvietao.cargo.site Sylvie Tao Sun, 23 Jun 2024 19:36:00 +0000 https://sylvietao.cargo.site en https://sylvietao.cargo.site/HOME Mon, 17 Apr 2023 16:38:50 +0000 Sylvie Tao https://sylvietao.cargo.site/HOME Hi, I am Sylvie. Welcome to my little corner of the world, where photography, architecture, and graphic design meet curiosity, creativity, and a love for capturing stories in every detail.MY RECENT WORKS <img width="4000" height="6000" width_o="4000" height_o="6000" data-src="https://freight.cargo.site/t/original/i/103590d9d4cd4724a664dce613246e8621b8d0bec5192fbfac39b4256542f1a5/ENAO_Le_Creatif-7.jpg" data-mid="241112904" border="0" src="https://freight.cargo.site/w/1000/i/103590d9d4cd4724a664dce613246e8621b8d0bec5192fbfac39b4256542f1a5/ENAO_Le_Creatif-7.jpg" />ENAO <img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/3fef9e71db8468f0862d4d8bbb7193fb7d6d4b5bda51c6140c4977907085f4a7/Affiche_01.jpg" data-mid="241112982" border="0" src="https://freight.cargo.site/w/1000/i/3fef9e71db8468f0862d4d8bbb7193fb7d6d4b5bda51c6140c4977907085f4a7/Affiche_01.jpg" />SWÏSH <img width="2786" height="1567" width_o="2786" height_o="1567" data-src="https://freight.cargo.site/t/original/i/b5a51a5fe10248e3ea3c1ab42554c9e75ba9112939d703a81dcb572d183b1278/OXIR_INSTA_Post_8_169.jpg" data-mid="220351829" border="0" src="https://freight.cargo.site/w/1000/i/b5a51a5fe10248e3ea3c1ab42554c9e75ba9112939d703a81dcb572d183b1278/OXIR_INSTA_Post_8_169.jpg" />OXIR <img width="3436" height="1924" width_o="3436" height_o="1924" data-src="https://freight.cargo.site/t/original/i/4de7071fd31905e998ab66cd5c0b6e287462a56a00aec8bb83a43163838cfdd6/-SOSTOny.png" data-mid="217243963" border="0" src="https://freight.cargo.site/w/1000/i/4de7071fd31905e998ab66cd5c0b6e287462a56a00aec8bb83a43163838cfdd6/-SOSTOny.png" />#SOSTony <img width="1280" height="1024" width_o="1280" height_o="1024" data-src="https://freight.cargo.site/t/original/i/217fd365591540e918efecacf550bb88d5ce1579bd8b748bde818ca7b49768e7/Wanderlust-boxe---Image3.jpg" data-mid="176487334" border="0" src="https://freight.cargo.site/w/1000/i/217fd365591540e918efecacf550bb88d5ce1579bd8b748bde818ca7b49768e7/Wanderlust-boxe---Image3.jpg" /> soft <img width="5000" height="2667" width_o="5000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/3e75e9dcacbd77c1678a82c47ca422a9477d8f8501de584b630c58d9f05dc97d/moukmouk3.jpg" data-mid="175666041" border="0" src="https://freight.cargo.site/w/1000/i/3e75e9dcacbd77c1678a82c47ca422a9477d8f8501de584b630c58d9f05dc97d/moukmouk3.jpg" />ARCHI WOOD <img width="4000" height="6000" width_o="4000" height_o="6000" data-src="https://freight.cargo.site/t/original/i/6b0f292b0f08bffaae204d5f90884f905b76a4790ef26dd5a70a97475b5d3164/DSC04539-Edit.jpg" data-mid="217244788" border="0" src="https://freight.cargo.site/w/1000/i/6b0f292b0f08bffaae204d5f90884f905b76a4790ef26dd5a70a97475b5d3164/DSC04539-Edit.jpg" />GOLDEN HOUR<img width="5000" height="3333" width_o="5000" height_o="3333" data-src="https://freight.cargo.site/t/original/i/71f5db31441f856846c97623bbf781e55510f4836393a1d418fd42569f0f6cf4/Sticker.jpg" data-mid="217244895" border="0" src="https://freight.cargo.site/w/1000/i/71f5db31441f856846c97623bbf781e55510f4836393a1d418fd42569f0f6cf4/Sticker.jpg" />LE DIX-NEUF <img width="1313" height="737" width_o="1313" height_o="737" data-src="https://freight.cargo.site/t/original/i/8ca639bc366e6c0a0125fd53443c8b40ff2a69a4c319c4b1fc1546e7f554a408/vignette_soft1.png" data-mid="217270836" border="0" src="https://freight.cargo.site/w/1000/i/8ca639bc366e6c0a0125fd53443c8b40ff2a69a4c319c4b1fc1546e7f554a408/vignette_soft1.png" /> WANDERLUST<img width="3958" height="1655" width_o="3958" height_o="1655" data-src="https://freight.cargo.site/t/original/i/9fe64d9dfc854b8a8d291564243ccc21cc6056d1f20da829eb882cbb8816209b/vignette_nuudje_1.png" data-mid="217243971" border="0" src="https://freight.cargo.site/w/1000/i/9fe64d9dfc854b8a8d291564243ccc21cc6056d1f20da829eb882cbb8816209b/vignette_nuudje_1.png" />nuudje ︎ &nbsp;ABOUT ME&nbsp; PROFIL &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; LAST NAME TaoFIRST NAME Sylvie HEIGHT (300:2)+2=XXXcm PLACE Lausanne MBTI ESFP-T ANIMAL TOTEM &nbsp;&nbsp; a Tiger : brave, independent, and passionate. NICKNAME Sy, Quokka, Sunshine. The rumor is well-founded... Although I'm not comfortable in front of the camera, it's behind it that the magic truly happens for me. Capturing a feeling through my camera was a powerful source of inspiration, but I wanted even more. This led me to discover art direction, which, in a way, aligns with photography in its aim to convey emotions in a unique way. This new field opened the doors to a world where I can merge my passions, revealing my rigorous and persistent nature. Beyond photography and art direction, architecture is another field that has profoundly impacted my life. The fusion of art and science in building design has always fascinated me, broadening my creative and conceptual horizons. My ambition to exceed my own boundaries and dive into these exciting new territories keeps growing. ︎︎︎ https://sylvietao.cargo.site/PORTFOLIO Mon, 17 Apr 2023 16:38:53 +0000 Sylvie Tao https://sylvietao.cargo.site/PORTFOLIO CREATIVE STRATEGY <img width="2786" height="1567" width_o="2786" height_o="1567" data-src="https://freight.cargo.site/t/original/i/b5a51a5fe10248e3ea3c1ab42554c9e75ba9112939d703a81dcb572d183b1278/OXIR_INSTA_Post_8_169.jpg" data-mid="220353542" border="0" src="https://freight.cargo.site/w/1000/i/b5a51a5fe10248e3ea3c1ab42554c9e75ba9112939d703a81dcb572d183b1278/OXIR_INSTA_Post_8_169.jpg" />Oxir <img width="3436" height="1924" width_o="3436" height_o="1924" data-src="https://freight.cargo.site/t/original/i/4de7071fd31905e998ab66cd5c0b6e287462a56a00aec8bb83a43163838cfdd6/-SOSTOny.png" data-mid="217278469" border="0" src="https://freight.cargo.site/w/1000/i/4de7071fd31905e998ab66cd5c0b6e287462a56a00aec8bb83a43163838cfdd6/-SOSTOny.png" />#SOSTony GRAPHIC DESIGN <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b97467ed17c3b08eddeaccda366ce1d66fd0790d20f37b217e0307ba4d5512d3/vignette_theatricul.png" data-mid="217278294" border="0" src="https://freight.cargo.site/w/1000/i/b97467ed17c3b08eddeaccda366ce1d66fd0790d20f37b217e0307ba4d5512d3/vignette_theatricul.png" />THÉÂTRICUL <img width="4313" height="2667" width_o="4313" height_o="2667" data-src="https://freight.cargo.site/t/original/i/45963cbdd037faccb1c18158c2a09f77439ea149fa9699688ed13b7918068a2e/moukmouk11.jpg" data-mid="177137667" border="0" src="https://freight.cargo.site/w/1000/i/45963cbdd037faccb1c18158c2a09f77439ea149fa9699688ed13b7918068a2e/moukmouk11.jpg" />ARCHIWOOD <img width="1280" height="1024" width_o="1280" height_o="1024" data-src="https://freight.cargo.site/t/original/i/bab4a53b019d6aeffc1de80c5cc794413aca3ab7f0313f76a6f8a485bdf70bb6/Wanderlust-boxe---Image3.jpg" data-mid="177137665" border="0" src="https://freight.cargo.site/w/1000/i/bab4a53b019d6aeffc1de80c5cc794413aca3ab7f0313f76a6f8a485bdf70bb6/Wanderlust-boxe---Image3.jpg" />WANDERLUST <img width="5000" height="3333" width_o="5000" height_o="3333" data-src="https://freight.cargo.site/t/original/i/71f5db31441f856846c97623bbf781e55510f4836393a1d418fd42569f0f6cf4/Sticker.jpg" data-mid="217278445" border="0" src="https://freight.cargo.site/w/1000/i/71f5db31441f856846c97623bbf781e55510f4836393a1d418fd42569f0f6cf4/Sticker.jpg" />LE DIX-NEUF PHOTOGRAPHY <img width="4000" height="6000" width_o="4000" height_o="6000" data-src="https://freight.cargo.site/t/original/i/6b0f292b0f08bffaae204d5f90884f905b76a4790ef26dd5a70a97475b5d3164/DSC04539-Edit.jpg" data-mid="217278447" border="0" src="https://freight.cargo.site/w/1000/i/6b0f292b0f08bffaae204d5f90884f905b76a4790ef26dd5a70a97475b5d3164/DSC04539-Edit.jpg" />GOLDEN HOUR <img width="5566" height="3711" width_o="5566" height_o="3711" data-src="https://freight.cargo.site/t/original/i/903037262ad2a1b3804bac159b8a8b97024885aa2766d113a268f34a5da141b8/DSC01195-Edit.jpg" data-mid="177138948" border="0" src="https://freight.cargo.site/w/1000/i/903037262ad2a1b3804bac159b8a8b97024885aa2766d113a268f34a5da141b8/DSC01195-Edit.jpg" />MERMAID <img width="1278" height="786" width_o="1278" height_o="786" data-src="https://freight.cargo.site/t/original/i/75510fbff1f72cd15d60dcd689553396ed0d86a00403678a70504462d2cb39c8/Capture-decran-2023-04-28-a-16.53.24.png" data-mid="177144684" border="0" src="https://freight.cargo.site/w/1000/i/75510fbff1f72cd15d60dcd689553396ed0d86a00403678a70504462d2cb39c8/Capture-decran-2023-04-28-a-16.53.24.png" />PORTRAIT STUDIO <img width="3936" height="2624" width_o="3936" height_o="2624" data-src="https://freight.cargo.site/t/original/i/81567f0d24bd9939ace286bdc945a2291cb545bdd8b961545330f9d266b09982/23TET-54.jpg" data-mid="177139187" border="0" src="https://freight.cargo.site/w/1000/i/81567f0d24bd9939ace286bdc945a2291cb545bdd8b961545330f9d266b09982/23TET-54.jpg" />TÊT 2023 MOTION DESIGN <img width="1313" height="737" width_o="1313" height_o="737" data-src="https://freight.cargo.site/t/original/i/8ca639bc366e6c0a0125fd53443c8b40ff2a69a4c319c4b1fc1546e7f554a408/vignette_soft1.png" data-mid="217278452" border="0" src="https://freight.cargo.site/w/1000/i/8ca639bc366e6c0a0125fd53443c8b40ff2a69a4c319c4b1fc1546e7f554a408/vignette_soft1.png" />SOFT <img width="3958" height="1655" width_o="3958" height_o="1655" data-src="https://freight.cargo.site/t/original/i/9fe64d9dfc854b8a8d291564243ccc21cc6056d1f20da829eb882cbb8816209b/vignette_nuudje_1.png" data-mid="217278455" border="0" src="https://freight.cargo.site/w/1000/i/9fe64d9dfc854b8a8d291564243ccc21cc6056d1f20da829eb882cbb8816209b/vignette_nuudje_1.png" />NUUDJE ︎︎︎ https://sylvietao.cargo.site/COMINGSOON Mon, 24 Apr 2023 19:26:18 +0000 Sylvie Tao https://sylvietao.cargo.site/COMINGSOON PROJECT COMING SOON https://sylvietao.cargo.site/Wanderlust Mon, 24 Apr 2023 17:23:06 +0000 Sylvie Tao https://sylvietao.cargo.site/Wanderlust <img width="1280" height="1024" width_o="1280" height_o="1024" data-src="https://freight.cargo.site/t/original/i/bab4a53b019d6aeffc1de80c5cc794413aca3ab7f0313f76a6f8a485bdf70bb6/Wanderlust-boxe---Image3.jpg" data-mid="176487564" border="0" src="https://freight.cargo.site/w/1000/i/bab4a53b019d6aeffc1de80c5cc794413aca3ab7f0313f76a6f8a485bdf70bb6/Wanderlust-boxe---Image3.jpg" /> <img width="790" height="173" width_o="790" height_o="173" data-src="https://freight.cargo.site/t/original/i/df7df50b2c7b29fcec0eef4ed6af92698954c57e165bd70beeaf3f673b6f1b39/Fichier-3.png" data-mid="176941162" border="0" data-rotation="0" src="https://freight.cargo.site/w/790/i/df7df50b2c7b29fcec0eef4ed6af92698954c57e165bd70beeaf3f673b6f1b39/Fichier-3.png" /> GRAPHIC DESIGN February 2023 WANDERLUST is a project dedicated to developing a distinctive visual identity for a hotel inspired by themes of light and movement. The branding concept captures the elegance of motion through design elements that convey both simplicity and fluidity. The logo is crafted using spaced vertical black bars, which create an illusion of movement and rhythm when applied to printed materials like business cards. This design approach is consistently integrated across the hotel's branding, extending to room signage with a dual-sided door hanger featuring “PLEASE DO NOT DISTURB” on one side and “PLEASE MAKE UP THE ROOM” on the other. This reinforces a cohesive, interactive visual language throughout the guest experience. Additionally, I created high-quality 3D renderings to showcase the visual identity within the hotel setting, emphasizing the signage, room numbers, and other branded elements. These renderings bring the concept to life, highlighting how the visual identity enhances the hotel’s modern aesthetic and engages guests through thoughtful design. <img width="1754" height="1240" width_o="1754" height_o="1240" data-src="https://freight.cargo.site/t/original/i/bb69ea30b0c315934fc352544a949ec8a29dc80ad558eda5eb95594710f146cc/12.jpg" data-mid="176953459" border="0" src="https://freight.cargo.site/w/1000/i/bb69ea30b0c315934fc352544a949ec8a29dc80ad558eda5eb95594710f146cc/12.jpg" /> <img width="1754" height="1240" width_o="1754" height_o="1240" data-src="https://freight.cargo.site/t/original/i/58b3a741131974c00b18f98d01d2579af7eb254c9a9aa01773d5ca71db1bed2e/14.jpg" data-mid="176953457" border="0" src="https://freight.cargo.site/w/1000/i/58b3a741131974c00b18f98d01d2579af7eb254c9a9aa01773d5ca71db1bed2e/14.jpg" /> <img width="1754" height="1240" width_o="1754" height_o="1240" data-src="https://freight.cargo.site/t/original/i/ac0dbb5a02b97ee267eb60896e860233f7e48c4fc55110de52d88fe3c66bacf2/01.jpg" data-mid="176952390" border="0" src="https://freight.cargo.site/w/1000/i/ac0dbb5a02b97ee267eb60896e860233f7e48c4fc55110de52d88fe3c66bacf2/01.jpg" /> <img width="1754" height="1240" width_o="1754" height_o="1240" data-src="https://freight.cargo.site/t/original/i/7cbece5c16c60cd36ba4dd1f63ecd62270e22e28f1103527f9c070d887d3d9a3/02.jpg" data-mid="176952411" border="0" src="https://freight.cargo.site/w/1000/i/7cbece5c16c60cd36ba4dd1f63ecd62270e22e28f1103527f9c070d887d3d9a3/02.jpg" /> <img width="1754" height="1240" width_o="1754" height_o="1240" data-src="https://freight.cargo.site/t/original/i/bad36ca12c1d8b27d344cdf8e3fae97bfebefbaa05b2f3d2cdbff09eb275f186/03.jpg" data-mid="176952596" border="0" src="https://freight.cargo.site/w/1000/i/bad36ca12c1d8b27d344cdf8e3fae97bfebefbaa05b2f3d2cdbff09eb275f186/03.jpg" /> <img width="1754" height="1240" width_o="1754" height_o="1240" data-src="https://freight.cargo.site/t/original/i/8b64b961104b38749509cf26733ea8982df510ddac6919f1418bd42cf0c6176b/04.jpg" data-mid="176952947" border="0" src="https://freight.cargo.site/w/1000/i/8b64b961104b38749509cf26733ea8982df510ddac6919f1418bd42cf0c6176b/04.jpg" /> <img width="1754" height="1240" width_o="1754" height_o="1240" data-src="https://freight.cargo.site/t/original/i/c45c980099c915eb97f902835d06aa6eab8e6fd4c5896684d8fcf6292ef37d31/05.jpg" data-mid="176952950" border="0" src="https://freight.cargo.site/w/1000/i/c45c980099c915eb97f902835d06aa6eab8e6fd4c5896684d8fcf6292ef37d31/05.jpg" /> <img width="1754" height="1240" width_o="1754" height_o="1240" data-src="https://freight.cargo.site/t/original/i/72751565c9d5e3e2a9fb1e7139945d918ab4111db9ef6be9448b46a5bcb1e040/06.jpg" data-mid="176952958" border="0" src="https://freight.cargo.site/w/1000/i/72751565c9d5e3e2a9fb1e7139945d918ab4111db9ef6be9448b46a5bcb1e040/06.jpg" /> <img width="1754" height="1240" width_o="1754" height_o="1240" data-src="https://freight.cargo.site/t/original/i/c501ec5f8f3af3ef3156c01db7210155ab3d5b4b020abd4ac51248cc1004be4b/07.jpg" data-mid="176952962" border="0" src="https://freight.cargo.site/w/1000/i/c501ec5f8f3af3ef3156c01db7210155ab3d5b4b020abd4ac51248cc1004be4b/07.jpg" /> <img width="1754" height="1240" width_o="1754" height_o="1240" data-src="https://freight.cargo.site/t/original/i/820631208ca4b01c578d9eac15c6e5438eb23751e34d1b29a0f82365b5d5b35b/08.jpg" data-mid="176952963" border="0" src="https://freight.cargo.site/w/1000/i/820631208ca4b01c578d9eac15c6e5438eb23751e34d1b29a0f82365b5d5b35b/08.jpg" /> <img width="1754" height="1240" width_o="1754" height_o="1240" data-src="https://freight.cargo.site/t/original/i/c1646d431c459f62e87729a5d943c615ca03c26f6e71e662cd6cbdaefccb3a39/09.jpg" data-mid="176952964" border="0" src="https://freight.cargo.site/w/1000/i/c1646d431c459f62e87729a5d943c615ca03c26f6e71e662cd6cbdaefccb3a39/09.jpg" /> <img width="1754" height="1240" width_o="1754" height_o="1240" data-src="https://freight.cargo.site/t/original/i/bb1c61fd59c05f0c248212d2b84401bd2385a97f5633b444b85e67a9176ae9b3/10.jpg" data-mid="176952968" border="0" src="https://freight.cargo.site/w/1000/i/bb1c61fd59c05f0c248212d2b84401bd2385a97f5633b444b85e67a9176ae9b3/10.jpg" /> <img width="1754" height="1240" width_o="1754" height_o="1240" data-src="https://freight.cargo.site/t/original/i/adf7250287dfc4ea0492c1f0163f4892254dbb7984333d6802a4174d089590ad/11.jpg" data-mid="176952977" border="0" src="https://freight.cargo.site/w/1000/i/adf7250287dfc4ea0492c1f0163f4892254dbb7984333d6802a4174d089590ad/11.jpg" /> <img width="5972" height="3981" width_o="5972" height_o="3981" data-src="https://freight.cargo.site/t/original/i/046bcb602f1eb2ad008946129e19577e2c635f5f9ac7cecb025b27187aa34122/PANCARTE_1.jpg" data-mid="176487567" border="0" src="https://freight.cargo.site/w/1000/i/046bcb602f1eb2ad008946129e19577e2c635f5f9ac7cecb025b27187aa34122/PANCARTE_1.jpg" /> <img width="5972" height="3981" width_o="5972" height_o="3981" data-src="https://freight.cargo.site/t/original/i/83720082d5b5eb4df9979873ebfe853e574f0be081001fc413ab699c8961c68b/PANCARTE_2.jpg" data-mid="176487566" border="0" src="https://freight.cargo.site/w/1000/i/83720082d5b5eb4df9979873ebfe853e574f0be081001fc413ab699c8961c68b/PANCARTE_2.jpg" /> <img width="1280" height="1024" width_o="1280" height_o="1024" data-src="https://freight.cargo.site/t/original/i/aaba370bae55784d59ea66f51cbc791137910e34373a212352230c87699521ff/Wanderlust-boxe---Image4.jpg" data-mid="176487565" border="0" src="https://freight.cargo.site/w/1000/i/aaba370bae55784d59ea66f51cbc791137910e34373a212352230c87699521ff/Wanderlust-boxe---Image4.jpg" /> ︎︎︎ https://sylvietao.cargo.site/LE-DIX-NEUF Mon, 08 May 2023 20:52:44 +0000 Sylvie Tao https://sylvietao.cargo.site/LE-DIX-NEUF <img width="5000" height="3333" width_o="5000" height_o="3333" data-src="https://freight.cargo.site/t/original/i/71f5db31441f856846c97623bbf781e55510f4836393a1d418fd42569f0f6cf4/Sticker.jpg" data-mid="178098485" border="0" src="https://freight.cargo.site/w/1000/i/71f5db31441f856846c97623bbf781e55510f4836393a1d418fd42569f0f6cf4/Sticker.jpg" /> LE DIX-NEUF GRAPHIC DESIGNIn collaboration with Leticia Graça May 2023 <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/07010546ce25d0b39f146e75070eb31679d68229513f1aa3206cbc9ce2503eb6/post_insta_logo.gif" data-mid="178097749" border="0" src="https://freight.cargo.site/w/1000/i/07010546ce25d0b39f146e75070eb31679d68229513f1aa3206cbc9ce2503eb6/post_insta_logo.gif" /> LE DIX-NEUF is a project dedicated to developing a distinctive visual identity for a gourmet burger restaurant. The branding concept is designed to create an immersive, almost cinematic experience, allowing customers to feel as if they’ve entered a parallel universe of rich, layered flavors. At the heart of this concept are “flavor flows,” vibrant streams that symbolize the unique and dynamic fusion of tastes present in each burger. These flowing lines create a visual metaphor for the blend of ingredients, capturing the essence of LE DIX-NEUF’s culinary offerings. The logo itself is centered around the number 19, which is crafted with an organic, flowing design that echoes the concept of flavor blending. Below this, the words “LE DIX-NEUF” are set in a bold, linear typeface, anchoring the logo with a modern and confident style. The color scheme features a striking black-and-white base for the primary logo, creating a sophisticated contrast against the colorful "flavor flows." This contrast not only highlights the intensity and vibrancy of the flavors but also brings a sense of elegance to the brand's visual identity. By combining bold typography with dynamic, colorful elements, LE DIX-NEUF’s branding invites guests to engage in a sensory journey, transforming a simple meal into an immersive, memorable experience. This visual identity effectively captures the restaurant’s bold, creative approach to burgers, making LE DIX-NEUF a destination that celebrates both flavor and style. The packaging designs are inspired by the flavor flows, each accompanied by an illustrated ingredient featured in the recipe of each burger. The background is a gradient that reflects the colors of the ingredients or the atmosphere the recipe aims to evoke. Here are three examples of burger concepts: SUGAR RUSH A savory and sweet burger that combines crispy bacon with honey. SMOKE AND FIRE A spicy burger featuring chili as the star ingredient, crafted to make you sweat. HAWAIIAN BURGER A burger that sparks debate with its signature ingredient, pineapple. The logo is placed at the center of the packaging, surrounded by the names of each burger. The typography of the burger names is designed to match the style of the logo, creating a cohesive look that stands out within the brand's visual universe. This approach ensures that each element is both visually appealing and aligned with LE DIX-NEUF's identity, enhancing the immersive dining experience. <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/de3d02b890d41503415d899d9cfbd2d473923ff5f0fe8a85915644aa80c8f197/gif01_1.jpg" data-mid="181666487" border="0" src="https://freight.cargo.site/w/1000/i/de3d02b890d41503415d899d9cfbd2d473923ff5f0fe8a85915644aa80c8f197/gif01_1.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ab32f73cdaea964c084630ad5ef57fbc703e51fcb6d27f51aa135593032c95c6/gif02_1.jpg" data-mid="181666490" border="0" src="https://freight.cargo.site/w/1000/i/ab32f73cdaea964c084630ad5ef57fbc703e51fcb6d27f51aa135593032c95c6/gif02_1.jpg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/91a10ddafd2cffd44ba572c0c93bf770bdf6720839f34f413d1c53ca337cf8a4/gif03_1.jpg" data-mid="181666497" border="0" src="https://freight.cargo.site/w/1000/i/91a10ddafd2cffd44ba572c0c93bf770bdf6720839f34f413d1c53ca337cf8a4/gif03_1.jpg" /> <img width="4799" height="3009" width_o="4799" height_o="3009" data-src="https://freight.cargo.site/t/original/i/01d95ee9d08ded3339520ef6ecb14d56daa86bd84d4ee80ec25cbac16ad33f2f/Mockup_burger-copie.jpg" data-mid="181665010" border="0" src="https://freight.cargo.site/w/1000/i/01d95ee9d08ded3339520ef6ecb14d56daa86bd84d4ee80ec25cbac16ad33f2f/Mockup_burger-copie.jpg" /> <img width="3715" height="5573" width_o="3715" height_o="5573" data-src="https://freight.cargo.site/t/original/i/692d8e94a20c4b8b12e8569f28008304520f2b9fff9de0f57263dffd04cd6ebe/Mockup_gobelet.jpg" data-mid="178152938" border="0" src="https://freight.cargo.site/w/1000/i/692d8e94a20c4b8b12e8569f28008304520f2b9fff9de0f57263dffd04cd6ebe/Mockup_gobelet.jpg" /> ︎︎︎ https://sylvietao.cargo.site/Archi-wood Mon, 17 Apr 2023 17:24:56 +0000 Sylvie Tao https://sylvietao.cargo.site/Archi-wood <img width="2836" height="1904" width_o="2836" height_o="1904" data-src="https://freight.cargo.site/t/original/i/5c5a2e8dcec0b7f29a6ca32c53f7298f767dd7cdc3e7c15600b9794ae0f8060f/mockup_editorial-copie.jpg" data-mid="181667065" border="0" src="https://freight.cargo.site/w/1000/i/5c5a2e8dcec0b7f29a6ca32c53f7298f767dd7cdc3e7c15600b9794ae0f8060f/mockup_editorial-copie.jpg" /> ARCHI WOOD japanese wooden architecture GRAPHIC DESIGN In collaboration with Leticia Graça 2023 This editorial project is centered on Japanese wooden architecture, featuring primarily architectural works by Kengo Kuma and Shigeru Ban. The edition has a laser-engraved wooden cover and a Japanese binding, a traditional technique rooted in ancient bookbinding practices. The book is organized into five chapters, each consisting of either four or six pages, providing a structured yet dynamic exploration of this unique architectural style. <img width="4313" height="2667" width_o="4313" height_o="2667" data-src="https://freight.cargo.site/t/original/i/8bc2f56ab014a82359666f4bad10713a4cc63515bf1f2477287aca6b6ccd3983/moukmouk13.jpg" data-mid="176807277" border="0" src="https://freight.cargo.site/w/1000/i/8bc2f56ab014a82359666f4bad10713a4cc63515bf1f2477287aca6b6ccd3983/moukmouk13.jpg" /> This booklet features a unique design with die-cut pages at the beginning of each chapter, creating an engaging play of solid and negative space with the title pages. This layered effect invites readers to transition through chapters with added depth. The title pages display city names in Kanji, one of Japan’s traditional writing systems, arranged vertically to echo Japanese reading styles. Each title page also includes a label with key details about the architectural works featured in that chapter, guiding readers on an immersive journey through Japanese wooden architecture. Adding cultural nuance, the pagination is presented in both Arabic numerals at the bottom of each page and corresponding Kanji numerals, seamlessly blending Japanese tradition with modern design elements. <img width="4313" height="2667" width_o="4313" height_o="2667" data-src="https://freight.cargo.site/t/original/i/fa356dad03ae71532e1570a20dbc047a4fe19a54798b6d42a9cb82ea568d767e/moukmouk12.jpg" data-mid="176807274" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/fa356dad03ae71532e1570a20dbc047a4fe19a54798b6d42a9cb82ea568d767e/moukmouk12.jpg" /> <img width="4313" height="2667" width_o="4313" height_o="2667" data-src="https://freight.cargo.site/t/original/i/45963cbdd037faccb1c18158c2a09f77439ea149fa9699688ed13b7918068a2e/moukmouk11.jpg" data-mid="176807264" border="0" src="https://freight.cargo.site/w/1000/i/45963cbdd037faccb1c18158c2a09f77439ea149fa9699688ed13b7918068a2e/moukmouk11.jpg" /> ︎︎︎ https://sylvietao.cargo.site/soft Sat, 22 Jun 2024 16:25:12 +0000 Sylvie Tao https://sylvietao.cargo.site/soft SOFT GRAPHIC DESIGN MOTION DESIGN In collaboration with Anja WeberFebruary 2024 soft is a campaign that merges the concepts of “Inflated” and “Sauna” to create a unique and imaginative visual universe. This fictional initiative aims to develop the identity of a limited-edition Levi’s jeans line, blending the wellness elements of a sauna with an inflated, voluminous aesthetic. The soft collection features a relaxed-fit jean with wool-lined pockets, accompanied by a visually striking campaign centered around balloon imagery. This campaign combines photography and motion design to produce a captivating series of visuals. The soft campaign logo is designed with a typographic style in constant motion, evoking the imagery of floating balloons. This perpetual animation reflects not only the lightness and softness of balloons but also the sense of comfort and wellness associated with the sauna experience. Each variation of the logo captures this essence by adapting the typography to align with the various visuals in the campaign, strengthening soft’s distinctive visual identity across multiple marketing and promotional platforms. ︎︎︎ https://sylvietao.cargo.site/Nuudje Sun, 23 Jun 2024 14:53:45 +0000 Sylvie Tao https://sylvietao.cargo.site/Nuudje <img width="3958" height="1655" width_o="3958" height_o="1655" data-src="https://freight.cargo.site/t/original/i/9fe64d9dfc854b8a8d291564243ccc21cc6056d1f20da829eb882cbb8816209b/vignette_nuudje_1.png" data-mid="213451445" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/9fe64d9dfc854b8a8d291564243ccc21cc6056d1f20da829eb882cbb8816209b/vignette_nuudje_1.png" /> nuudje ART DIRECTIONIn collaboration with Julian Aguilar and Leticia GraçaMay 2024 <img width="842" height="227" width_o="842" height_o="227" data-src="https://freight.cargo.site/t/original/i/43f81b6bf909c69e002b65fcf7cb620f7bcd72bf4618b39f1ab213b0c935660b/nuudje_stcikers.png" data-mid="217271820" border="0" src="https://freight.cargo.site/w/842/i/43f81b6bf909c69e002b65fcf7cb620f7bcd72bf4618b39f1ab213b0c935660b/nuudje_stcikers.png" /> Nuudje is a web application that reimagines household chores by transforming them into fun, competitive duels among friends, roommates, or family members. With a system of challenges and rewards, Nuudje makes everyday tasks more engaging and motivating. Users can create custom challenges that consist of various tasks, allowing them to set up friendly competitions with their close ones. A reward is chosen at the start, and the first person to accumulate the most points takes the prize. Designed to bring a playful twist to routines, Nuudje is perfect for roommates, families with children, friends on vacation, or even colleagues looking to make office chores like “dishwashing duty” a bit more exciting. After all, a little friendly competition can make even the most mundane tasks enjoyable! To drive Nuudje’s launch, an ambitious social media campaign on platforms like Instagram and Facebook will target a range of users, from young roommates and families with children to vacationing friends and companies wanting to enhance team spirit. Central to this strategy is a word-of-mouth approach, supported by the distribution of digital and physical stickers to boost user engagement and sharing. By leveraging this strategy, Nuudje aims to build a vibrant community that celebrates the joy of tackling tasks together, reinforcing social bonds and infusing daily routines with a sense of fun. Through its engaging and interactive features, Nuudje not only simplifies chore management but creates an entirely new way for users to connect, collaborate, and compete with one another in a positive and enjoyable atmosphere. ︎︎︎ https://sylvietao.cargo.site/Theatricul Sun, 23 Jun 2024 19:36:00 +0000 Sylvie Tao https://sylvietao.cargo.site/Theatricul <img width="2172" height="1412" width_o="2172" height_o="1412" data-src="https://freight.cargo.site/t/original/i/b9f7b0f4d4c3f2c064a93682208cfedf6621c5a2d5f286f8fb1e52c26ece11bd/06.png" data-mid="213453853" border="0" src="https://freight.cargo.site/w/1000/i/b9f7b0f4d4c3f2c064a93682208cfedf6621c5a2d5f286f8fb1e52c26ece11bd/06.png" /> ThéâtriculGRAPHIC DESIGNJune 2023 <img width="2702" height="1680" width_o="2702" height_o="1680" data-src="https://freight.cargo.site/t/original/i/18a0fe0dc2292567a2c69f00baee09a3d553c56928bd050c61eb602237c0b3d1/Screenshot-2024-06-23-at-22.04.03.png" data-mid="213454273" border="0" src="https://freight.cargo.site/w/1000/i/18a0fe0dc2292567a2c69f00baee09a3d553c56928bd050c61eb602237c0b3d1/Screenshot-2024-06-23-at-22.04.03.png" /> <img width="2700" height="1680" width_o="2700" height_o="1680" data-src="https://freight.cargo.site/t/original/i/308336c4081568c375df3185cae761c8667db1b48eccab97cab8d83a5581746c/02.png" data-mid="213453858" border="0" src="https://freight.cargo.site/w/1000/i/308336c4081568c375df3185cae761c8667db1b48eccab97cab8d83a5581746c/02.png" /> Théâtricul is a visual identity project for a theater that offers an engaging range of performances, creating a brand experience inspired by the interplay of light and shadow. Using subtle color gradients, Théâtricul’s visual language captures the theater’s unique atmosphere, inviting audiences into a world that blends elegance and intensity. A standout element of the brand is its innovative business card. On the front, only the word "Théâtricul" appears, while the back reveals the full logo through a projected shadow. When held up to sunlight, this shadow effect brings the logo to life, transforming the card into an interactive experience. This thoughtful design reflects the theater's creative spirit, elevating a simple object into a moment of discovery and engagement. Through this cohesive visual identity, Théâtricul draws audiences into a compelling universe where design and performance intersect, making each interaction with the brand a memorable and imaginative experience. In addition, a series of Instagram posts has been carefully crafted to showcase Théâtricul’s upcoming programs, offering audiences a first glimpse into the theater’s unique approach to performance. Through visually engaging posts, followers are invited to dive into Théâtricul’s feed to experience how the theater redefines the art of spectacle. By staying connected, audiences can keep up with the latest news, exclusive updates, and upcoming events, making each announcement a part of the immersive Théâtricul journey. To deepen this experience, Théâtricul offers a selection of thoughtfully designed merchandise, including tote bags, t-shirts, and a custom ticket stamp, which can be used on entry tickets as a distinctive keepsake. These items allow fans to take a piece of Théâtricul with them, transforming everyday objects into reminders of their connection to the theater’s artistic universe. Through these branded items, audiences gain a tangible way to celebrate and carry forward the spirit of Théâtricul’s creativity and innovation. <img width="2178" height="1412" width_o="2178" height_o="1412" data-src="https://freight.cargo.site/t/original/i/cf9acb70cf2853436af2b661c7bbb1822967244ee60bdd7c2b6631e56715f99f/04.png" data-mid="213453855" border="0" src="https://freight.cargo.site/w/1000/i/cf9acb70cf2853436af2b661c7bbb1822967244ee60bdd7c2b6631e56715f99f/04.png" /> <img width="2178" height="1416" width_o="2178" height_o="1416" data-src="https://freight.cargo.site/t/original/i/3059071b08a8706b3ebc608670f7e539647611bf22cf5a3559a2e5eb1352e804/05.png" data-mid="213453854" border="0" src="https://freight.cargo.site/w/1000/i/3059071b08a8706b3ebc608670f7e539647611bf22cf5a3559a2e5eb1352e804/05.png" /> <img width="2188" height="1422" width_o="2188" height_o="1422" data-src="https://freight.cargo.site/t/original/i/5908320036cc34d1fb902357dedebec197da82633c1e95ba3ee7ed372b9b7f47/03.png" data-mid="213453856" border="0" src="https://freight.cargo.site/w/1000/i/5908320036cc34d1fb902357dedebec197da82633c1e95ba3ee7ed372b9b7f47/03.png" /> <img width="2174" height="1416" width_o="2174" height_o="1416" data-src="https://freight.cargo.site/t/original/i/57586d7ed911e41688adf97b63e9886c02bf5855cca286bd519df794a7f13e67/07.png" data-mid="213453849" border="0" src="https://freight.cargo.site/w/1000/i/57586d7ed911e41688adf97b63e9886c02bf5855cca286bd519df794a7f13e67/07.png" /> <img width="2170" height="1412" width_o="2170" height_o="1412" data-src="https://freight.cargo.site/t/original/i/71a9cd9076348ba5894ff7eb64e0dfd26ae9c81c19ac6b91081faaaf37378bf9/08.png" data-mid="213453850" border="0" src="https://freight.cargo.site/w/1000/i/71a9cd9076348ba5894ff7eb64e0dfd26ae9c81c19ac6b91081faaaf37378bf9/08.png" /><img width="2174" height="1416" width_o="2174" height_o="1416" data-src="https://freight.cargo.site/t/original/i/9b105cc242d5dbdf9897934b5ce0196a7e96620d010544be962fc710d6fb46a3/09.png" data-mid="213453851" border="0" src="https://freight.cargo.site/w/1000/i/9b105cc242d5dbdf9897934b5ce0196a7e96620d010544be962fc710d6fb46a3/09.png" /><img width="2184" height="1420" width_o="2184" height_o="1420" data-src="https://freight.cargo.site/t/original/i/8ef96df4e44aa4317618f8b62af2fe98861c8096adbc55daffc7c85ce6aadf5b/10.png" data-mid="213453852" border="0" src="https://freight.cargo.site/w/1000/i/8ef96df4e44aa4317618f8b62af2fe98861c8096adbc55daffc7c85ce6aadf5b/10.png" /> ︎︎︎ https://sylvietao.cargo.site/GOLDEN-HOUR Mon, 17 Apr 2023 16:38:54 +0000 Sylvie Tao https://sylvietao.cargo.site/GOLDEN-HOUR GOLDEN HOUR PHOTOGRAPHY Type &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; Model &nbsp; &nbsp; Date &nbsp; &nbsp; &nbsp;&nbsp; Camera&nbsp;Lens &nbsp; &nbsp; &nbsp; &nbsp; Indoor photography Tey September 2021Sony A7III50mm, f1.8 <img width="4000" height="6000" width_o="4000" height_o="6000" data-src="https://freight.cargo.site/t/original/i/6b0f292b0f08bffaae204d5f90884f905b76a4790ef26dd5a70a97475b5d3164/DSC04539-Edit.jpg" data-mid="176490557" border="0" src="https://freight.cargo.site/w/1000/i/6b0f292b0f08bffaae204d5f90884f905b76a4790ef26dd5a70a97475b5d3164/DSC04539-Edit.jpg" /> <img width="4000" height="6000" width_o="4000" height_o="6000" data-src="https://freight.cargo.site/t/original/i/0afd467eee101ab2e7839d07838dba99d26ffe1d268ebed54da6fc5d80549733/DSC04540-Edit.jpg" data-mid="176496430" border="0" src="https://freight.cargo.site/w/1000/i/0afd467eee101ab2e7839d07838dba99d26ffe1d268ebed54da6fc5d80549733/DSC04540-Edit.jpg" /><img width="4000" height="6000" width_o="4000" height_o="6000" data-src="https://freight.cargo.site/t/original/i/f9b6e2902029080a7bbb88324be6edaa8752d5db3426d1c5bfb9a926e455f165/DSC04511-Edit.jpg" data-mid="176490556" border="0" src="https://freight.cargo.site/w/1000/i/f9b6e2902029080a7bbb88324be6edaa8752d5db3426d1c5bfb9a926e455f165/DSC04511-Edit.jpg" /> <img width="4000" height="6000" width_o="4000" height_o="6000" data-src="https://freight.cargo.site/t/original/i/ff65fd4025d83ab8672f49ae612d7807a461384bf40e128125ff78d8e9a85970/DSC04499-Edit.jpg" data-mid="176490555" border="0" src="https://freight.cargo.site/w/1000/i/ff65fd4025d83ab8672f49ae612d7807a461384bf40e128125ff78d8e9a85970/DSC04499-Edit.jpg" /><img width="4000" height="6000" width_o="4000" height_o="6000" data-src="https://freight.cargo.site/t/original/i/6e5c4453cf1f0c6c9d9079b1307c20fd5a28184096eb03a4714335f7d9bf0df4/DSC04507-Edit.jpg" data-mid="176496436" border="0" src="https://freight.cargo.site/w/1000/i/6e5c4453cf1f0c6c9d9079b1307c20fd5a28184096eb03a4714335f7d9bf0df4/DSC04507-Edit.jpg" /> ︎︎︎