#SOSTony


CREATIVE STRATEGY


Grand Prix Romand de la Création
- Le Petit Category - Shortlisted
April 2024


Discover #SOSTony, a vibrant campaign that reinvents your nights with El Tony Mate in French-speaking Switzerland, created specifically for "Le Petit," a category in the Grand Prix Romand de la Création.

Dive into a festive universe where El Tony Mate becomes your ultimate companion for lively nights. Whether it’s rescuing a night that’s going off track or simply adding an extra spark to your outing, #SOSTony is here to answer the call.

Share your nighttime adventures on Instagram with #SOSTony for a chance to access our exclusive services. Need a helping hand? Let us know what’s going wrong, and our team will provide a custom solution: VIP club access, late-night snack delivery, or even a mariachi band to liven up the party!


#SOSTony is designed to elevate El Tony Mate’s presence and popularity among young adults and partygoers in French-speaking Switzerland. This campaign reaches out to night owls and social adventurers, positioning El Tony Mate as the essential companion for unforgettable evenings. Whether you’re enjoying an exclusive #SOSTony service or simply grabbing a drink on your way out, El Tony Mate is there to enhance the energy of your night.

Even if you don’t snag a winning spot, there are still exciting surprises in store, such as exclusive discounts to keep El Tony Mate on hand for all your late-night escapades. These offers ensure that everyone has the chance to experience the drink that’s redefining nights in Switzerland, one sip at a time.

Join the #SOSTony movement and see how El Tony Mate can transform your evening into something extraordinary. Together, we’re redefining what it means to have a lively, memorable night out in French-speaking Switzerland. Feel the energy, live the experience, and make El Tony Mate your ally for every adventure.

The campaign combines bold display and social media efforts to showcase El Tony Mate’s dedication to enriching young adults’ nightlife experiences. Through this initiative, El Tony Mate seeks to reinforce its visibility and appeal within the market, establishing itself as an indispensable part of any night out.